There are typically two “best times” of the year to buy a new SUV. July through October is a good period for new SUV deals, as automakers want to sell off the prior year’s models to make way for the new model year. For example, most new SUV models are on sale by this time. Buyers can save thousands of dollars on the prior years SUV models that are still in inventory and dealers are looking to move.
The other best time to buy a new SUV is in December. While many consumers are more preoccupied with shopping for Christmas gifts, car dealers are typically fretting over their year-end sales numbers. Many offer excellent deals this time of year cutting prices to increase their numbers and clear out inventory for SUV models.
Sales Data from 2009 and 2010
For some historical prospective, August 2010 sales numbers showed that sales slowed. While 2010 got off to a good start, sales dipped to an annualized selling rate of 10.8 million units, making it the slowest sales month since February 2010.
In comparison, in July 2010, automakers’ sales rate was 11.6 million units. In August 2009, many automakers had their best sales month of the year, as it was at the height of the “Clash For Clunkers” program, along with other incentives offered.
For example, the best selling SUV in the U.S., the Honda CR-V, sold less than 20,000 units in August 2010, while in August 2009, Honda sold just over 30,000 CR-Vs. Despite this drop, the crossovers and SUVs were the top selling vehicle segment in the U.S. in August 2010, selling 290,371 units. However this was down 11.5 percent from July 2010. August is typically one of automakers’ top sales months.
Start Shopping for Your SUV
Sales dips may spur automakers to offer better deals to consumers in the fall. This in combination with new models coming out, may make fall a great time to buy a new SUV. Get into dealer showrooms early to beat the increased demand for SUVs as inclement weather arrives. And be on the lookout for specials like employee pricing, year end close outs, and other deals.